About Us
Welcome to Netveva.
Netveva is a world-class training and consulting enterprise, proudly based in the United Arab Emirates.
Our Team:
Our Team:
Our Team:
Founder & CEO
Adam El-Masri
Founder & CEO
Adam El-Masri
Founder & CEO
Adam El-Masri
Adam El-Masri is the founder of Netveva, the enterprise AI training company built for the GCC's most ambitious institutions. He designs and delivers corporate AI workshops for C-suites, ministries, and operational teams across Saudi Arabia, the UAE, and the wider Gulf. Translating AI into the language of strategy, sovereignty, and national priority.
He founded Netveva on a single conviction: the Gulf isn't adopting AI, it's authoring the next chapter of it. Every Netveva engagement exists to put the pen in local hands.
Adam El-Masri is the founder of Netveva, the enterprise AI training company built for the GCC's most ambitious institutions. He designs and delivers corporate AI workshops for C-suites, ministries, and operational teams across Saudi Arabia, the UAE, and the wider Gulf. Translating AI into the language of strategy, sovereignty, and national priority.
He founded Netveva on a single conviction: the Gulf isn't adopting AI, it's authoring the next chapter of it. Every Netveva engagement exists to put the pen in local hands.
Lead AI Expert & Principal Trainer
Prof. Samir El-Masri
Lead AI Expert & Principal Trainer
Prof. Samir El-Masri
Lead AI Expert & Principal Trainer
Prof. Samir El-Masri
Professor Samir El-Masri is Netveva's Lead AI Expert & Principal Trainer. Few people have trained more GCC ministries, banks, and national champions on emerging technology than he has. His track record spans Aramco, SABIC, ADNOC, PIF, SDAIA, the Saudi Central Bank, e&, the UAE Presidential Court, and institutions across all six Gulf nations.
Behind that track record is more than two decades of method, built one step at a time in boardrooms and briefing rooms from Riyadh to Abu Dhabi. Prof. Samir implements AI the way Gulf leaders need to wield it: rooted in GCC national agendas, anchored in sovereign capability, and delivered in the language of ministries, regulators, and national champions.
Professor Samir El-Masri is Netveva's Lead AI Expert & Principal Trainer. Few people have trained more GCC ministries, banks, and national champions on emerging technology than he has. His track record spans Aramco, SABIC, ADNOC, PIF, SDAIA, the Saudi Central Bank, e&, the UAE Presidential Court, and institutions across all six Gulf nations.
Behind that track record is more than two decades of method, built one step at a time in boardrooms and briefing rooms from Riyadh to Abu Dhabi. Prof. Samir implements AI the way Gulf leaders need to wield it: rooted in GCC national agendas, anchored in sovereign capability, and delivered in the language of ministries, regulators, and national champions.
AI Trainer & Expert
Taleb Aldris, MBA
AI Trainer & Expert
Taleb Aldris, MBA
Taleb Aldris is an AI trainer & expert at Netveva, working on the applied side of enterprise AI: finance, data analysis, and business reporting for GCC organisations. With decades of experience and an MBA in Strategic Planning from Heriot-Watt University, he pairs financial expertise (CMA, FMVA, PMP) with certifications in AI for Finance and Modern AI Technologies for Business Development.
His track record includes programs for the Saudi Ministry of Finance, SDAIA, Al Rajhi Bank, and Tadawul. At Netveva, Taleb helps teams put AI to work within the finances that run their day-to-day.
Taleb Aldris is an AI trainer & expert at Netveva, working on the applied side of enterprise AI: finance, data analysis, and business reporting for GCC organisations. With decades of experience and an MBA in Strategic Planning from Heriot-Watt University, he pairs financial expertise (CMA, FMVA, PMP) with certifications in AI for Finance and Modern AI Technologies for Business Development.
His track record includes programs for the Saudi Ministry of Finance, SDAIA, Al Rajhi Bank, and Tadawul. At Netveva, Taleb helps teams put AI to work within the finances that run their day-to-day.
AI Trainer & Expert
Soumia Lahmidi
AI Trainer & Expert
Soumia Lahmidi
AI Trainer & Expert
Soumia Lahmidi
Soumia Lahmidi is an AI expert and trainer at Netveva, focused on AI governance, finance transformation, and the operating disciplines that decide whether enterprise AI actually sticks. An FCCA-qualified finance professional with more than 25 years across the London Stock Exchange Group, Thomson Reuters, and Marsh & McLennan, aswell as holding the PMP.
Her training engagements span ministries, banks, and corporates across the GCC and North Africa. At Netveva, Soumia helps leaders translate AI ambition into the governance, controls, and change frameworks their organisations can actually run.
Soumia Lahmidi is an AI expert and trainer at Netveva, focused on AI governance, finance transformation, and the operating disciplines that decide whether enterprise AI actually sticks. An FCCA-qualified finance professional with more than 25 years across the London Stock Exchange Group, Thomson Reuters, and Marsh & McLennan, aswell as holding the PMP.
Her training engagements span ministries, banks, and corporates across the GCC and North Africa. At Netveva, Soumia helps leaders translate AI ambition into the governance, controls, and change frameworks their organisations can actually run.
Our Philosophy
Build Tech & AI Capability with clarity, responsibility, and purpose.
At Netveva, we take a disciplined approach to building AI capability across institutions, guided by experience and accountability.
Institutional Thinking
AI capability aligned with governance, accountability & long-term ownership.
Deliberate Execution
Structured programs with clear scope, sequencing, and measurable outcomes.
Risk Before Scale
AI adoption designed to withstand regulatory, legal & reputational scrutiny.
Capability, Not Dependence
Internal AI literacy and decision-making that remains after delivery ends.
Let’s supercharge your Emerging Tech Advantage.
Trusted by governments and enterprises across the Middle East to deliver multi-day AI training and strategic enablement programs.
Let’s supercharge your Emerging Tech Advantage.
Trusted by governments and enterprises across the Middle East to deliver multi-day AI training and strategic enablement programs.
Let’s supercharge your Emerging Tech Advantage.
Trusted by governments and enterprises across the Middle East to deliver multi-day AI training and strategic enablement programs.