Description
9th - 13th Nov 2026
Barcelona, Spain
$5,400
Welcome to our Gen AI Tools for Business Leaders public course — a practical, hands-on program designed for executives and senior professionals who want to harness Generative AI for strategic advantage.
Includes:
Hands-on Labs, Real-World Business Scenarios, Prompt Engineering Workshops & AI Tool Mastery.
Classroom Schedule:
Certification Target
Receive a Netveva Accredited Certification after course completion.
Course Overview
Generative AI is transforming how organisations create content, make decisions, and deliver value. Yet many leaders struggle to move beyond the hype and understand what these tools can practically achieve in their context. This course bridges that gap by providing business leaders with a structured, hands-on understanding of Generative AI tools — from foundational concepts to real-world application.
Participants will explore the leading AI platforms, master prompt engineering techniques, and learn to apply AI tools across content creation, research, operations, and strategic planning. The program concludes with a focus on governance, ethics, and building a practical AI adoption roadmap for your organisation.
Instructor
We bring you top-tier global AI experts as instructors — professionals who combine:
Strong academic backgrounds from leading international universities
Extensive industry experience across multiple sectors
Deep specialisation in Generative AI, prompt engineering, and AI strategy
Multilingual communication abilities, ensuring clarity and accessibility for diverse audiences
Who Should Attend?
C-suite executives and senior managers
Strategy, innovation, and digital transformation leads
Marketing, communications, and content teams
Government and public sector decision-makers
Any professional wanting to leverage AI tools effectively
Prerequisites
No technical background required. Basic digital literacy and familiarity with common business software is sufficient.
Learning Objectives
Upon completion, participants will be able to:
Understand the capabilities and limitations of Generative AI
Apply advanced prompt engineering techniques for business tasks
Use AI tools for content creation, research, analysis, and reporting
Build an AI adoption strategy and governance framework
Evaluate AI tools critically for organisational use
Organisational Impact
Equipping leaders with Generative AI skills creates immediate organisational value:
• Accelerate content production and communication workflows
• Improve decision-making through AI-powered analysis and insights
• Reduce operational costs with intelligent automation
• Build organisational AI literacy and readiness for transformation
• Establish responsible AI practices and governance frameworks
Gen AI Tools for Business Leaders
Course Outline:
Exam Information
At the end of the program, participants will complete an internal assessment administered by Netveva. This exam evaluates understanding of Generative AI concepts, prompt engineering, tool application, and strategic planning covered throughout the course.
What's Included
Expert-led instruction
Hands-on labs with leading AI tools
Prompt engineering templates and frameworks
Digital courseware and resources
Certificate of completion
Customisation & Delivery Options
Ideal for:
Public enrolment
Corporate teams (customisable schedule and labs)
Government and public sector adaptations
